Unilever brand Dirt Is Good stars Usain Bolt in a multi-million pound campaign to support the launch of its new Persil Wonder Wash product.
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Unilever chief brand officer to depart after 35 years
Aline Santos is set to leave her role as chief brand officer and chief equity, diversity and inclusion officer at FMCG powerhouse Unilever.
Unilever launches fresh review of media and planning account
Unilever, which owns brands including Ben & Jerry’s and Marmite among others, has launched a review of its global media and planning account.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
Unilever accused of being a ‘triple hypocrite’ over Russian economy support
The Moral Rating Agency (MRA) is calling upon the new CEO of Unilever to stop commercial activity in Russia, following new war effort calculations.
Unilever increases donation in renewed Superdrug Pride partnership
Unilever has continued its annual Pride partnership with Superdrug and LGBTQ+ charity, Switchboard – this year increasing its donation from £30,000 to £40,000.
TikTok partners with Unilever for new global content series
TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts.
Unilever pledges over 70% of ads will have disabled representation behind the scenes
Unilever has pledged that all advertising productions over €100k will include at least one person with a disability in the behind-the-scenes crew.
Unilever pilots new reward-based marketing programme to help drive sustainability
Unilever has developed and is piloting a new marketing programme which rewards people for viewing sustainability focused adverts.