Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
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Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Electronic Arts surrounds fans with immersive audio Spotify 8D ads
Electronic Arts Inc. (EA) turned Spotify to pitch fans, quite literally, into the perspective of players with immersive surround-sound 8D audio adverts.
Nintendo and Spotify named as Gen Z’s favourite brands
Nintendo, Spotify and Amazon are Gen Z’s preferred brands for social impact, outperforming 100 other companies on key metrics.
Rockstar to launch new brand platform in partnership with Spotify
Energy drink Rockstar has this week launched ‘Press Play’, a new music-focused global platform that aims to ‘re-energise’ its brand positioning.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Channel 4 and Spotify team up to offer music fans personalised recommendations
Channel 4 has unveiled a UK-exclusive campaign on Spotify in a bid to boost digital viewership and reach younger audiences.
Disney and Spotify collaborate to promote Disney+
Disney and Spotify have collaborated to launch a new campaign that will mix worlds of music, film and TV.
Spotify’s ad revenue rises to £396m despite wider loss
Spotify’s latest quarterly results revealed that it ended 2022 with increased user growth and ad revenue despite a wider loss overall.