The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks.
Search Results for “product placement”
Product placement – have brands unlocked the future of advertising?
Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
Heineken 0.0 extends ITV product-placement deal to bring zero-alcohol beer into the mainstream
Heineken and ITV are renewing their extensive product-placement deal for a further 18 months following the partnership’s runaway success.
Stranger Things season four generates £22.8m in brand placement
Since launching in May, Netflix’s season four of Stranger Things has generated more than $27.4 million (£22.8 million) in brand placement.
Ad Net Zero appoints new lead climate science advisor
Ad Net Zero, a climate action programme for the advertising industry has appointed Dr Bill Wescott as the lead climate science and policy advisor.
Argos store set to appear on famous Coronation Street cobbles
Argos has renewed its sponsorship of flagship ITV soap Coronation Street for another two years, running through to December 2026.
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
Tesco expands retail media offer in a bid to ‘shape what Britain buys’
Tesco is expanding its retail media opportunities both in-store and online, offering brands new ways to target customers while they are shopping.
Nike’s Ted Lasso tie-up boosts net sponsorship value to £18m
Nike has seen its net sponsorship value soar to a staggering £18.4m thanks to the third series of Apple TV’s Ted Lasso, just one month after release.
Big Brother names pre-loved fashion brand as headline sponsor for 2023 series
ITV and Initial have partnered with Vinted to appoint the pre-loved fashion site as this year’s headline sponsor for the brand-new series of the reality television show, Big Brother.