Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
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Mark Wright’s Climb Online acquired by xDNA Group to create global marketing agency
Mark Wright-owned digital marketing agency Climb Online has been acquired by global agency group xDNA.
ASOS marketing boss on being at the ‘forefront of customers’ minds’
Asos marketing boss has spoken about the challenges of ensuring the online fashion retailer is always at the “forefront of customers’ minds” as he looks to steer the brand back towards profitability.
Online casino 888.com to withdraw TfL gambling ads after political backlash
888.com is set to withdraw some of its UK ads after facing accusations that its out-of-home posters on the TfL network appear to ‘trivialise’ gambling.
Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
British children are ‘bombarded’ with online gambling ads, GambleAware warns
British children are being bombarded by gambling ads and images online GambleAware has warned, in a blatant breach of government legislation.
What’s behind the marketing magic sparking M&S’ grocery growth?
Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.