Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
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Online casino 888.com to withdraw TfL gambling ads after political backlash
888.com is set to withdraw some of its UK ads after facing accusations that its out-of-home posters on the TfL network appear to ‘trivialise’ gambling.
UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
British children are ‘bombarded’ with online gambling ads, GambleAware warns
British children are being bombarded by gambling ads and images online GambleAware has warned, in a blatant breach of government legislation.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
E-commerce is king: Over half of CPG marketers see online shopping as top priority
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Vice Media to lay off hundreds and cease online publishing
Vice Media is set to lay off several hundred employees and will cease publishing content via its website. This follows long-running financial issues.