Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
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Nike ramps up marketing spend for 2024 Paris Olympics
Nike bosses have said the sportswear giant will be investing its ‘largest media spend’ into this year’s Olympics as it ramps up marketing plans.
Nike social campaign shows Pride is for life, not just for June
Nike is celebrating how sport can help create queer joy with a new social campaign emphasising that Pride is for life, not just for June.
Nike’s Ted Lasso tie-up boosts net sponsorship value to £18m
Nike has seen its net sponsorship value soar to a staggering £18.4m thanks to the third series of Apple TV’s Ted Lasso, just one month after release.
Nike faces legal action for ‘misleading’ greenwashing claims
Global sportswear brand Nike has been taken to court by a consumer accusing it of “unlawful, unfair, deceptive, and misleading” greenwashing.
Nike taps Eliud Kipchoge and Eric Dier for new sustainability campaign
Nike has this week partnered with R/GA to launch ‘Get ‘Em Back in the Game’, a new sustainability campaign aimed at extending the life of its…
Nike releases Lebron James ad the exact moment he breaks NBA’s all-time scoring record
Nike has unveiled its latest ad celebrating Lebron James 20-year basketball career after he broke the NBA’s all-time scoring record last night.
Tiffany and Nike collaboration slammed online
Tiffany & Co.’s recent collaboration with Nike has been received negatively online by social media users from across the globe.
Nike Chinese New Year ad uses deep fake tech to portray China’s best athletes as their younger selves
Nike China has unveiled its Chinese New Year ad, recruiting the nation’s best-known athletes in a bid to inspire young people.
Havas parodies iconic Nike Rooney poster to drive awareness around male skin cancer
Havas London has partnered with skin protection brand LifeJacket and cancer charity Melanoma UK to launch a new campaign that aims to…