Louis Vuitton has appointed Wieden + Kennedy president Blake Harrop as its new executive vice-president of image and communications.
Search Results for “louis vuitton”
Louis Vuitton lights up Harrods façade in ‘media first’ to celebrate Yayoi Kusama collaboration
Louis Vuitton has celebrated a collaboration with Yayoi Kusama by projecting the artist’s designs onto the façade of Harrods – a media first.
Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.
Data: Apple remains world’s most valuable brand with £697bn Kantar BrandZ valuation
Apple has retained its place at the top of the charts with a Kantar BrandZ valuation of £697bn – almost £239bn ahead of its closest competitor.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Product placement – have brands unlocked the future of advertising?
Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
Harrods celebrates 175 years with anniversary campaign
Harrods has launched a campaign to celebrate its 175th anniversary, including a presentation on its façade, a light show and new window displays.