ITV is forecasting a return to solid advertising growth in the second quarter of 2024 bolstered by streaming, after overall ad revenue fell in 2023
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ITV showcases power of advertising in driving positive social change
ITV’s ‘Britain Get Talking’ campaign developed with Uncommon Creative Studio has seen up to 7.2 million Britons connect with each other.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
ITV profits slump following ‘severe decline’ in linear advertising
ITV sells 50% stake in subscription streaming service BritBox International
ITV has sold its 50% stake in digital subscription streaming service BritBox International to its joint venture partner BBC studios.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
‘Without the people there’s nothing’: Behind Motor Neurone Disease Association’s ITV campaign
Good Agency’s Bryn Attewell discusses the making of Motor Neurone Disease Association’s hard hitting campaign coinciding with Coronation Street.
ITV Creative shares new Celebrity Big Brother promo
ITV has launched its first marketing promotion for the new series of Celebrity Big Brother, ahead of the show’s return on ITV1 and ITVX this March.
Former BBC creative director switches to ITV
Houser has previously worked with ITV during his tenure at Uncommon London, namely on its mental health campaign Britain Get Talking.
Guinness and ITV bring live audio description to Six Nations for accessibility
They will bring accessible commentary to the Guinness Six Nations rugby at two upcoming matches.