We Are Social has appointed Thibault la Droitte in the newly-created role of director of influencer. He will take up the role from Monday 20 May.
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Even Labour’s on it – how having an influencer strategy became a brand essential
In the digital era, content creators and influencers have real power – The News Movement editorial director Becca Hudson explains why that’s something everyone is keen to tap into.
Watch: Inch’s teams with top food influencers to showcase cider recipes
Inch’s Cider is teaming up with food influencers including Big Has, Alfie Cooks and Hey Renu to show off locally sourced recipes featuring the cider.
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London’s in-house social and influencer specialist unit as the new UK social and influencer agency of record.
Labour party taps into TikTok influencers to get voters
Ogilvy creates health influencer unit to fight social media misinformation
Ogilvy has created a new health influencer division to fight medical misinformation and help pharmaceuticals tap into social media health trends.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Element Human expands influencer ad testing platform to YouTube Shorts
Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
Vivo Life recruits fitness influencer Paul Olima for raunchy new ad
Vivo Life has enlisted popular fitness influencer Paul Olima for a raunchy new ad that showcases the Irishman’s impressive physique.
Watch: Asics signs kids as new generation of fitness influencers
Asics is enlisting children as “Little Reminders” influencers in order to get adults thinking back to a time when exercise was fun.