GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
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UK has become third largest global advertising market according to GroupM
GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.
WPP fires GroupM exec detained in bribery raids
Following the news that several high-ranking executives from WPP’s GroupM had been detained on bribery charges by the Shanghai police…
High-ranking GroupM executives detained on bribery charges
In a rapidly developing story, high-ranking executives at WPP’s GroupM have been detained following a series of raids by the Shanghai police.
GroupM and Amazon Ads collaborate on creator-led content
WPP’s GroupM has partnered with Amazon Ads to deliver creator-led shoppable content to the e-commerce giant’s suite of advertising services.
GroupM partners with Seen This for in-depth carbon impact measurements
WPP’s media investment arm GroupM has partnered with ad tech firm Seen This to more efficiently measure the carbon impact of its campaigns.
WPP’s GroupM unveils state-of-the-art measurement solution
GroupM has today announced the launch of Total TV Measurement, a solution that will offer GroupM customers greater measurement options.
TikTok has doubled its ad revenue over the past year says GroupM
TikTok’s advertising revenue is predicted to have doubled in the past year according to a report from media agency GroupM.
Raft of agencies awarded IPA mental health badge of honour
Close to 70 companies have been awarded the IPA’s People First Promise badge for illustrating clear dedication to their employees’ mental health.
WPP stumbles into 2024 as competitors pull further away
WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).