Tesco Media and Insight Platform, powered by dunnhumby, have today announced an offsite media partnership with Pinterest, the world’s largest visual discovery engine.
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Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Tesco expands retail media offer in a bid to ‘shape what Britain buys’
Tesco is expanding its retail media opportunities both in-store and online, offering brands new ways to target customers while they are shopping.
Tesco and Sainsbury’s under fire as ‘dodgy’ loyalty offers exposed
Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
Tesco to share Clubcard data with Omnicom for data-driven insights
Tesco will be sharing data from over 20 million Tesco Clubcard members with Omnicom Media Group (OMG) to optimise the retailer’s customer insights.
Tesco CCO: “Clubcards are now used across 80% of all Tesco transactions”
Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
ITV AdLabs names top FMCG brands trialling its new media solution for Tesco and Boots
Some of the biggest advertisers within the FMCG sector, including Unilever and PepsiCo are currently trialling ITV’s new Retail Media solution…
Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.