Homebase has launched an innovative tactical out-of-home campaign to promote its garden range as summer approaches.
Search Results for “digital out-of-home”
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
Smint targets the ’emotional needs’ of Brits with refreshing out-of-home campaign
Smint is encouraging Brits to ‘take a moment and breathe’ with a refreshing out-of-home campaign launching nationwide this week.
M&S Food breaks barriers with live action ‘Chilled Cows, Chilled Milk’ 3D digital billboard
M&S has launched the world’s first ever live-action ‘in camera’ 3D digital out-of-home billboard with its ‘Chilled Cows, Chilled Milk’ campaign.
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
Kopparberg unveils dynamic weather-respondent out-of-home campaign
Kopparberg has this week launched a nationwide out-of-home campaign that it will look to harness the power of nostalgia ahead of the key summer period.
Dolmio rebrands itself through digital, OOH and TV campaign
Dolmio has unveiled a ‘bold’ new rebrand and visual identity which intends to be ‘bolder, punchier and sharper than ever’.
McDonald’s converts DOOH billboards into digital food trucks
McDonald’s Sweden has converted DOOH billboards into digital food trucks as the brand looks to promote its new Crafted Chicken burger.