Primark has praised its digital transformation as a major factor in its “excellent” trading over the past year, despite “challenging” geo-political events.
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Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.
Retailers waste over £19k a month on ‘ineffective’ digital marketing
Retailers are wasting an average of £19,000 a month on ineffective digital marketing according to new research from ROI Hunter.
Organic hired to streamline youth charity’s digital marketing operations
Digital marketing agency Organic has today unveiled a new, pro-bono partnership with youth charity Key4Life, a youth offenders charity.
Digital waste crisis: marketing industry faces sustainability challenge
Almost half of marketers admit that inefficient MarTech and AdTech platforms reveal the sector’s sustainability double standards.
Liberty Marketing unveils UK’s first digital agency for finance brands
Liberty Marketing has unveiled Balance, a new marketing agency dedicated exclusively to helping financial brands grow their online presence.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Havas creates new CDO role to head up digital ‘centre of excellence’
Havas Media Network UK has promoted Paul Bland to newly-created role of chief digital officer, to establish a ‘centre of excellence’ across digital.