Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Search Results for “advertising”
Lynx gets dark with new comedy advertising masterpieces
Lynx is looking to capitalise on the growing dark humour trend with two new hilariously offbeat new spots that play on its historic creative.
New AA guidance dispels myths about political advertising
The UK trade body Advertising Association has issued the new set of guidance to help young voters better understand political advertising.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Harrowing campaign calls for end of surveillance advertising to under-18s
A hard-hitting new campaign is calling for an end to surveillance advertising to children by illustrating the physical and emotions harms it causes.
Vape advertising aimed at children is ‘completely unacceptable’
Speaking on Radio 4’s Today programme this morning (April 16), chief medical officer Professor Chris Whitty called the way vapes are advertised “completely unacceptable”, and expressed support for measures like plain packaging.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
Joe Media’s UK arm saved amid a tough advertising landscape
The UK arm of online news and podcast platform Joe Media has been rescued, after its owner Greencastle collapsed.
Data: Top advertising board members linked with climate polluters
New research from campaign group Clean Creatives and climate-focused publication De Smog reveals that top board member’s polluting links.
Co-op credits advertising success for barnstorming membership increase
The Co-op has praised the success of its advertising in helping it recruit over one million members in 2023, more than in 2021 and 2022 combined.