Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
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Adidas to sell all remaining Yeezy stock after nightmare Kanye West partnership
Sportswear giant Adidas has said that it intends to sell all remaining stock of its ‘Yeezy’ trainers after the much-publicised breakdown of its formerly lucrative relationship with Kanye West.
JD Sports’ Adidas ad banned for encouraging dangerous driving
A JD Sports and Adidas London Underground advert has been banned by the Advertising Standards Authority (ASA) for encouraging dangerous driving.
Yeezy does it: Kanye West accused of squandering Adidas’ $75m marketing budget
Following Adidas’ decision to sever all ties with Kanye West in October last year, the German brand he has ‘mishandled’ $75 million of Yeezy funds.
Backtracking on tracksuits: Adidas withdraws rejection of BLM three stripe trademark request
Adidas is withdrawing a request to the US Trademark Office to turn down a BLM application for a trademark including three parallel stripes.
Wiggle and Adidas Terrex partner with Muslim Hikers to make the outdoors more accessible this Ramadan
Adidas’ Terrex range has partnered with global sports retailer Wiggle and Muslim Hikers to help tackle what many believe to be a lack of diversity…
Adidas mimicks Samsung’s ‘Night Owl’s ad to shine a light on women’s safety
Adidas has responded to Samsung’s ‘Night Owls’ campaign to highlight the ‘ridiculous’ measures women take to feel safe when running after dark.
Adidas loses court case against Thom Browne after suing over stripe branding
Adidas has lost a court case against fashion designer Thom Browne after the sports brand sued the designer for mimicking its stripe branding.
Adidas and Iris agency win Clio Sport award for anti-knife crime campaign
Adidas and Cheil Worldwide-owned agency Iris have won a ‘Grand for Public Relations’ at the Clio Sport awards for their anti-knife crime campaign.
Adidas World Cup ad sees Stormzy unite a flurry of football icons
Adidas has launched the latest chapter of its ‘Impossible Is Nothing’ campaign ahead of the FIFA World Cup Qatar 2022.