AB InBev has been selected by the International Olympic Committee (IOC) to be a ‘Worldwide Olympic Partner’ through to 2028.
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Corona installs pickable fruit billboard in London for Corona Tropical launch
Corona has installed a ‘pickable’ fruit billboard in London to celebrate the launch of the brand’s new low-calorie sparkling fruit drink Corona Tropical.
Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Critics call Braun ‘irresponsible’ for advert showing trans model’s scars
Braun has been labelled ‘irresponsible’ and ‘immoral’ by critics in a backlash against it using a trans model with surgical scars in a men’s trimmers ad.
Budweiser kicks off UK’s biggest FIFA World Cup promotion
Budweiser, the US beer brand, is marking its fourth year as the official sponsor of the England Woman’s football team with a celebratory off-trade campaign.
Forbes unveils its 2023 list of the world’s top 50 most influential CMOs
Forbes has published its 2023 list of the world’s top 50 most influential CMOs, which recognises each individual’s global influence.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.