WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
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WPP internal whistleblower reports up 64% on 2022
WPP saw its internal whistleblower reports rise by 64% in 2023 up to 612 from 372 in 2022, with most reports concerning “respect in the workplace”.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
WPP CEO Mark Read sees £2.3m pay cut after challenging year
WPP chief executive officer Mark Read saw his pay package fall by £2.2 million to £4.5 million in 2023, according to the group’s latest annual report.
WPP named by SBTi for failing to meet sustainability targets
WPP has been named and shamed by the sustainability target setting organisation SBTi for failing meet crucial deadlines.
WPP UK president Karen Blackett to leave after 29 years
WPP’s president in the UK, Karen Blackett is set to leave the business this summer after 29 years to pursue ‘external interests’ and ‘new opportunities’.
WPP profits crash as tech giants slash advertising budgets
WPP pre-tax profits plunged more than 70% as US tech and retail businesses cut back on advertising.
WPP invests in new German agency OH-SO Digital as part of ongoing strategy
Its founding leadership team comprises digital experts with experience from agencies such as Accenture Interactive, Accenture Song, C3 and Diconium.
WPP to invest £250m into artificial intelligence this year
WPP has shared plans to plunge hundreds of millions in to artificial intelligence in its latest announcement to investors.
WPP merges BCW and Hill & Knowlton to create comms giant Burson
WPP has merged two of its largest comms agencies Hill & Knowlton and BCW to form Burson, a full-service communications agency focused on building and protecting reputation.