Lexus has partnered with Sky Sports and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.
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Watch: Towie’s Pete Wicks breaks hearts in Saltburn-esque Sky Mobile ad
Pete Wicks stars in a Saltburn-style spoof video for Sky Mobile in an effort to highlight how easy it is to switch mobile phone providers.
Sky Media enhances Search Behaviour Targeting with fresh partnership
Sky Media enhances Search Behaviour Targeting with fresh partnership.
Optimum Nutrition snaps up Micah Richards for Sky Sports TV ad
Fitness supplements brand Optimum Nutrition has been named as the official nutrition partner of Sky Sports, marking the firm’s TV ad debut.
Sky Bet moves away from stereotypes with new brand platform
Sky Bet is kicking off a new brand platform in a bid to shift its focus away from betting and instead prioritise what it calls the ‘modern fan experience’.
Sea Life set to make a splash with morning sponsor slot on Sky Media’s kids portfolio
Sea Life’s creative will play across Sky Media’s nine dedicated commercial kids’ channels every morning, reaching millions of parents and children.
TAG Heuer taps Sky Brown for River Thames skateboard stunt
TAG Heuer brand ambassador and UK world champion skateboarder Sky Brown features in the stunt-filled adventurous social campaign.
St. James’s Place partners with Sky Arts for first TV sponsorship
Financial brand St. James’s Place has partnered with Sky Arts to drive brand awareness across a more diverse range of viewers.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Sky unveils vibrant 3D OOH billboards to promote new tennis channel
Sky Sports is promoting the launch of its new dedicated tennis channel with a series of vibrant, 3D out-of-home activations at key London sites.