Debenhams Group is expanding its most popular British fashion labels to the US, with Coast, Warehouse, Oasis, Nasty Gal and Karen Millen now available across Macy’s, Bloomingdale’s and Nordstrom online marketplaces.
The move marks a significant step in Debenhams Group’s international growth strategy, reflecting the “strong overseas appetite for distinctive British labels,” according to the retailer.
The expansion is being carried out in partnership with technology platform Refined Networks. The Debenhams Group brands are among more than 30 British retailers launching in the US this year through the marketplace solution specialist.
The announcement comes after department store Macy’s launched a dedicated marketing campaign to celebrate the arrival of Nasty Gal in August. Bloomingdale’s and Nordstrom also saw “immediate customer engagement” across the group’s portfolio, Debenhams Group said.
Macy’s, Bloomingdale’s and Nordstrom attract over 350m shoppers per month, giving Debenhams Group brands access to one of the largest fashion customer bases in the US.
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The expansion forms part of Debenhams Group’s broader strategy to scale its brands portfolio globally, using a marketplace-led model.
The business’s group CEO Dan Finley said: “Launching into the US is about bringing our much-loved British fashion labels to new audiences overseas, starting with some of the most iconic department store names in the market.
“Through these partnerships, our labels will now be in front of millions of potential shoppers across the US giving British fashion an unprecedented platform in one of the world’s largest retail markets.
“The appetite we’re already seeing for our labels underlines the strength of British fashion internationally, and we’re excited to build on that momentum with our US partners.”
In August, Debenhams Group saw pre-tax losses widen in its annual results, as it considered a sale of PrettyLittleThing (PLT).
Pre-tax losses swelled to £264m for the year ended 28 February 2025, compared to £164m the same time last year.
