Branded content agency WING has created a new campaign for wealth management platform Moneybox. 

The collaboration puts the spotlight on Moneybox’s mission to remind users that wealth is about opportunity, freedom and peace of mind rather than simply financial figures.

The TV campaign premieres on Saturday 20 September during ITV’s Win, Win and consists of a hero brand film shot in a single, continuous take, charting the day-to-day journey of a typical app user. The film follows her from breakfast with her partner, through work and an evening with friends, illustrating the platform’s real-world relevance and support for customers’ financial goals. Three additional spots highlight specific life milestones, from saving for a first home to investing in more personal time. 

“We wanted a creative partner to hero the many ways Moneybox can help people get more out of life,” said Moneybox’s head of brand and creative, Hannah Allen, “WING’s high-quality production and innovative approach matched our vision perfectly.” 

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Will Ingham, WING’s Founder and chief creative officer, said, “Our focus was on showcasing the brand’s diversity and mobility with emotional resonance and clarity. This campaign’s production quality elevates the new creative assets from Moneybox’s refresh and demonstrates our commitment to setting new standards for excellence.”

Moneybox was launched in 2016 and now has more than 1.5m customers. WING’s credits over the last year include work for Aston Martin F1, Old Spice, Google and UNICEF. It was acquired by Little Dot Studios in 2020.