The England and Wales Cricket Board (ECB) has appointed The Space Between as its lead PR agency for the ICC Women’s T20 World Cup 2026 in England.

The decision was taken at the conclusion of a competitive pitch process, with the agency briefed to drive awareness of the tournament and to shift women’s cricket to having mainstream status.

“The Space Between showed us a deep understanding of the relationship existing fans, and new audiences, have with women’s cricket, and displayed a strong track record of delivering campaigns that drive ticket sales,” said Katie Thompson, head of communications for the ICC Women’s World Cup.

“We have big ambitions for this tournament which among other things, requires strong agency partnerships to achieve them.”

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Next year’s competition will take place across England from 12 June to 5July, featuring 12 teams. The 33 matches will be held across seven cricket grounds, including Lord’s, The Oval, Headingly and Old Trafford Cricket Ground.

Lisa Parfitt, co-founder of The Space Between added: “Understanding the needs of challenger brands is what we do best, and we have so much experience in applying this to the growth of women’s sport.

“We see this tournament as having the ability to redefine the game and elevate it to new heights by driving awareness, affinity and ultimately attendance to this event on UK home soil, which will be full of main character energy.”