West Ham United has unveiled a candid new film to promote the launch of its 2025-26 away kit, that sees fans and first-teamers mingle in anticipation.
Centred on a retro team coach, the spot captures members of West Ham’s men’s and women’s squads alongside supporters.
West Ham captain and England striker Jarrod Bowen stars alongside teammates including Germany’s Niclas Füllkrug, the Czech Republic’s Tomáš Souček and academy star George Earthy, alongside women’s team players Soraya Walsh and Princess Ademiluyi.
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Inspired by the 1996-97 away strip, the kit will feature the logos of the club’s principal partner Boyle Sports, technical partner Umbro and sleeve partner Intuit QuickBooks.
Speaking as the team returned to pre-season training, head coach Graham Potter said: “The first day of pre-season training always brings a positive feeling of enthusiasm and new beginnings. A fresh start, a chance to work from a clean slate and set the right standard from day one.
“We have a lot of hard work ahead of us in the coming weeks, but we’re really looking forward to the challenge, and really excited about the new season.”
