Fintech firm Klarna is celebrating its status as Latitude Festival 2025’s headline sponsor with its biggest UK festival activation to date, titled ‘Camp Klarna’.

According to the Swedish brand: “Camp Klarna is a pastel-hued pitstop designed to elevate the festival experience.” To mark the sponsorship, attendees will be gifted “DIY festival survival kits” for the weekend.

The large-scale activation is also set to include arts and crafts, games, chill-out zones, phone charging stations, and the Klarna Catwalk, a daily runway moment with prizes available to win.

“We’re so excited to welcome festival-goers to Camp Klarna at Latitude this year,” said Raji Behal, head of western and southern Europe at Klarna.

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“Camp Klarna is where creativity meets utility, it’s playful, practical, and packed with perks to elevate the festival experience. From festival survival kits to places to recharge, it’s all about making your festival weekend that little bit smarter, and even more fun.”

The curated mini-event is intended to kick-off the finance tech brand’s multi-year partnership with the annual cultural festival, that has taken place in Suffolk every year since 2006.

Melvin Benn, MD of Festival Republic said: “Latitude has always been a festival where music, creativity, and curiosity come together in unexpected ways.

“Klarna’s camp experience taps into that spirit perfectly. It’s thoughtful, playful, and adds to the atmosphere of the weekend, which is the kind of partnership we value,” he added.