Neft Vodka has unveiled a “unique” window display at Selfridges on London’s Oxford Street to celebrate its partnership with British racing track, Silverstone Circuit.
The vodka brand, which is also a partner of the Visa Cash App Racing Bulls Formula One Team, drew inspiration from the “vibrant” colours of Silverstone Circuit, blending the double red stripe in with its monochromatic palette.
Jeff Mahony, CEO, Neft Vodka, said: “Selfridges is one of the most iconic retail stores in the world, and having NEFT Vodka in pole position in one of the window fronts is a real privilege and proud moment for the brand.
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“Visibility like this affirms Neft’s place among industry leaders in the spirits landscape and allows us to connect with an international audience in a truly impactful way. Thank you to Silverstone Circuit for joining us on this collaboration.”
Titled ‘Tunnel Vision’, the display was crafted in collaboration with WeAreBRD, Right Formula and Escapade.
The activation features a replica Formula One car, made entirely from precision-cut paper. The car was designed by former McLaren, Volkswagen and Porsche designer Florian Weber.
Also on display are three aluminium Neft Vodka barrels.
It will run until 9 July.
