Heart Breakfast’s Amanda Holden has abseiled down a 30-storey building in London to mark the release of Jurassic World Rebirth.
As part of the ‘Dino-Mite’ challenge, Holden was asked to recite as many dinosaur names as she could remember while abseiling.
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Her stunt is based on a scene in the movie, which sees the main characters abseil down a building to escape a terrifying dinosaur.
The general public, prior to the event, was asked to predict how many the radio host could remember for a chance to win an experience at a dinosaur-themed adventure park of their choice in the UK. The prize included a two-night stay at a 4-star hotel with breakfast.
The film stars Scarlett Johansson, Mahershala Ali and Jonathan Bailey.



