The makers of fruit-infusion drink brand Dash Water have unveiled their first TV campaign.

Titled ‘The Drink that Has It All’, the work was devised by The Or, and directed by Freddie Waters of Somesuch. It follows a woman at the centre of a seven-person polycule.

Jack Scott, founder and CMO at Dash said: “Compromising is quite simply, boring. People are fed up with being told what they shouldn’t have, so we’re flipping the traditional wellness script and injecting it with flavour and fun.”

“For our TV debut, we wanted to show how, with Dash, you don’t need to choose between what tastes good and what is good for you. Phenomenal flavour made from real fruit,” he added.

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“And just like we don’t compromise on flavour, at Dash, we don’t compromise on creativity, so we’re thrilled to partner with creative powerhouse The Or and Freddie Waters to bring this campaign to life in a way that encapsulates our playful and daring nature.”

It will launch today (1 July) and is supported by an out-of-home campaign as well as social media assets.

Paulo Salomao, managing partner at The Or added: “At The Or, we love brands that take a clear stance, and DASH, as one of the UK’s fastest growing drinks brands, have an unwavering commitment to having it all.

“We wanted to bring the brand’s character to the forefront through ‘The Drink That Has it All’ platform, using an amusing zeitgeist representation of the enjoyment achieved through ditching compromises with Dash. We’re excited to be a part of the brand’s journey in further disrupting the market, bringing the wonders of wonky fruit to the masses.”