French Open champion and tennis world number 2 Carlos Alcaraz has been unveiled as the latest sporting star to join Evian’s growing brand ambassador roster.
The move will see the Spanish ace join in the footsteps of Britain’s Emma Raducanu, the USA’s Frances Tiafoe and Switzerland’s Stan Wawrinka to lend their name to the French mineral water giant.
According to Evian, Alcaraz will bring “boundless energy and positivity”, and will embody the firm’s ‘Live Young’ moto by “inspiring people to live young and embrace a healthier lifestyle.”
“Live Young’s ethos, is something I connect with both on and off the court. It’s about embracing life with energy, and a positive mindset, values I respect and try to live by,” said Alcaraz.
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“Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritize their well-being.”
As last year’s Wimbledon champion, Evian’s deal with Alcaraz will help amplify its long-standing partnership with the tournament, having been its ‘official water’ since 2008.
Dawid Borowiec, global director at Evian, said: “Carlos Alcaraz embodies the true essence of ‘Live Young’. His energy, passion, and fearless spirit are contagious, and we couldn’t be happier to welcome him into our ambassador family.”
