Travel firm British Airways Holidays is celebrating the opening of Universal Epic Universe in Orlando by teaming up with radio station Heart to send listeners to Universal Orlando Resort.

The pair will send 200 winners on a specially chartered flight to the theme park for seven nights in October. The prize includes return flights from London, hotel transfers, seven nights at the Universal Terra Luna Resort, tickets to all four of Universal Orlando’s theme parks and US$400 spending money.

Titled ‘Seat in the Sky’, the campaign is the radio station’s biggest ever holiday giveaway. There will be multiple ways to enter the competition, including answering the phone saying “I want my Seat in the Sky” to selecting one of five suitcases to find the winning prize.

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Andrew Flintham, managing director at British Airways Holidays, said: “At British Airways Holidays, we’re proud to be the official UK holiday launch partner of Universal Epic Universe, and so excited to be working with Heart on the biggest ever giveaway in the radio brand’s history.”

“With this activation we hope to inspire Heart listeners to book in that holiday to Orlando and to experience everything Universal Orlando Resort has to offer for themselves. With daily flights and great value savings on our package holidays, we can’t wait to help them book their unforgettable stay,” he added.

Alison Montague, VP, marketing and sales at Universal Destinations and Experiences, said: “In celebration of the recent opening of our brand-new theme park Epic Universe, we are delighted to partner with British Airways Holidays and be part of Heart’s biggest ever giveaway.

“An incredible 200 winners will have an opportunity to discover our destination and enjoy our world-class attractions across all four parks at Universal Orlando Resort, including Epic Universe, our boldest and most ambitious theme park yet,” she added.