Channel 4 Sales has revealed the five B-Corp winners of a competition run with B-Lab, which will benefit from free advertising airtime across its portfolio.
From over 200 initial applicants, nine businesses pitched to a panel of expert judges, presenting their creative vision for their advert and explaining the significance of being a B-Corp to them.
The five competition winners have secured £120,000-worth of airtime each, and will be able to leverage the national reach offered by the broadcaster to grow their businesses and bring B-Corp values to a wider audience.
Channel 4 announced the five winners as follows:
- Ancient + Brave, a mission-driven wellness brand that blends impactful botanicals, intelligent nootropics, and functional ingredients.
- Divine Chocolate, launched by a group of cocoa farmers in Ghana who voted to set up their own chocolate company. Divine is the first farmer-owned Fairtrade chocolate brand.
- Seep, creating sustainable everyday essential products to help create a cleaner home and planet.
- Ticket Tailor, a ticketing platform that allows you to sell tickets online simply and affordably.
- Tiny Rebel Brewery, an award-winning brewery from Newport, South Wales founded in 2012.
“The quality of entries for our B Corp competition has been off the scale, and all the businesses who were shortlisted should be very proud of their final stage pitches,” said Ewan Douglas, head of sales nations and regions and business development at Channel 4 Sales.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“The winning pitches stood out for the judges having successfully showcased how TV will supercharge their marketing plans – amplified in the storytelling of their products, the creative execution of the ad itself, and the positive role of their business in their own communities and wider world. We’re thrilled to support business as a force for good, and open up TV advertising to companies of all sizes.”
The five adverts are set to air in the third quarter of 2025, with a special ad break takeover during one of Channel 4’s primetime shows on linear TV, as well as free advertising across its streaming platforms.
Ros Holley, director of comms and marketing at B Lab UK added: “The finalists brought so much creativity into the judging sessions – a true reflection of the passion and energy that defines the B Corp movement.
“Every B Corp brought a unique vision to the table, and we think this will really help to tell a compelling story of the breadth and depth of purposeful business in the UK today. Congratulations to all the winners; we’re really looking forward to seeing your final ads.”
