Insurance provider Admiral has tasked MRM UK with “transforming” its CRM brand experiences.

The agency will focus on digital and offline car insurance, embedding the insurer’s refreshed brand identity, crafted by McCann Bristol, into every customer touchpoint.

Katie Dulake, head of brand at Admiral, said “We’ve invested in a distinctive and modern new identity, and this next step with MRM UK ensures we bring it to life in ways that are relevant, engaging, and valuable to our customers every day.”

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MRM UK services include CRM, CX, creative commerce and MarTech.

Carris Wakefield, Head of eCRM at the firm, said: “Ensuring our customers are at the heart of everything we do is key to our continued success. MRM UK’s work means our approach to communications is customer-first, whilst strengthening the Admiral brand.”

According to Admiral, the collaboration aims to enhance customer centricity, increase brand consideration and boost metrics such as the Net Promoter Score and Customer Lifetime Value.

James Thorley, executive creative director at MRM UK, added: “Admiral is a fantastic brand with a bold new identity and a clear customer-first ambition. We’re excited to be working together to develop more meaningful experiences that resonate strongly with their customers.”