Italian papermaker Moleskine has relaunched its campaign celebrating handwriting as a “form of human expression”.

Titled ‘Unleash Your Genius’, the work showcases the benefits of writing by hand, such as improved memory, reduced stress and greater mental clarity.

It highlights that sitting down to write by hand is time for “focus and reflection”.

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The campaign manifesto reads: “We live for the unique magic conjured when pen hits paper—moments of raw, unfiltered self-expression”.

According to the brand, the marketing drive aims to reconnect people with “more intentional forms of thought”.

Moleskine was founded in 1997 as Modo&Modo.