Financial services platform Square has unveiled a new campaign to help create “lasting change” for UK businesses.

Titled ‘Business in Better Shape’, the work is a nod to the company’s name. It aims to “signal growth, structure, and optimisation” for firms. It highlights the ways organisations can scale their businesses and free up time through technology.

“Running a business has never been more demanding, and today’s operators are craving clarity, control, and connection”, said Lindsey Irvine, CMO at Square.

“‘Business in Better Shape’ is about more than systems, it’s about giving business owners the confidence to move forward with focus.”

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The marketing drive spotlights UK firms across the retail, food and beverage and beauty sectors, telling stories of real companies.

“Business in Better Shape tells the story of business owners who’ve weathered long nights, surprise shifts and uncertain growth. The ones who’ve been holding it all together and are now ready to shape something stronger” said Visha Kudhail, marketing director at Square UK.

“This campaign shows how the possibilities are endless when you have the right tech solution maintaining the calm amongst the chaos.”

‘Business in Better Shape’ will roll out across out-of-home, radio and digital this week, with TV and video-on-demand materials to follow in June.

The marketing drive will be live through May to December.