The Salvation Army has unveiled a new campaign for Volunteers’ Week 2025, which begins on 3 June.
The creative for the campaign features the charity’s volunteers wearing outfits donated to the Salvation Army’s clothing banks and charity shops.
It was shot by a celebrity photographer, Catherine Harbour for Holborn Studios. Styling was by Rebekah Roy and Lan Nguyen-Grealis handled hair and make-up.
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Kelly Castelete, head of communications at Salvation Army Trading Company, said: “Our charity shops are all about community, affordability and sustainability.
“We have over 5,500 volunteers who help us sort through donations and help our customers to find amazing second-hand fashion. With our volunteers’ help, we raise millions of pounds every year to support The Salvation Army’s important work.
She added: “Our volunteers are true advocates for sustainable fashion, and they continue the long legacy of our charity to turn donated items into valuable resources to help others and help protect our planet.
“We were honoured to invite volunteers to take centre stage for our latest campaign. They shone in front of the camera on the day, and they are shining examples to us every day.”
