Frontify Futures, what is it?
It is a new initiative that celebrates brands and hopes to start conversations which not only inspire people in our industry, but builds community, writes James Fooks-Bale, director of brand marketing at Frontify.
It’s about creating a space which can celebrate the brand universe in all of its complexity.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Building distinctive brands has never been more challenging. Or more crucial. Every touchpoint must work harder, every asset needs to travel further and every decision carries more weight.
Yet, in our rush to keep pace with algorithms and automation, we risk losing the discernment and creative thinking that truly sets brands apart.
The goal of Futures is to show how brands are adapting and thriving in this new world.
The new thought leadership platform explores how effectiveness, innovation and scale shape tomorrow’s brand building landscape and features insights from leading CMOs, creative pioneers and trend forecasters.
We’ve assembled an extraordinary coalition of voices to share their hard-won wisdom: CMOs who’ve successfully scaled global brands, creative leaders reimagining what’s possible, strategy directors pioneering new approaches and cultural forecasters mapping emerging opportunities.
But it’s not about adding to the noise of brand content; it’s about delivering the practical insights and inspiration marketers need to future-proof their brands.
So, what does this look like in practice? Frontify Futures features five distinct streams of insight, they are:
- Up/Front: Weekly perspectives from brand leaders and industry experts on solving today’s most pressing challenges, from authenticating brands in the digital age to evolving automotive brands for the electric era.
- Paradigm Shifts: Analysis from global trend forecasters and cultural strategists examining the forces reshaping brand building, from the evolution of discernible design to new approaches to creative collaboration.
- Visionaries: Direct insights from Frontify’s cohort of pioneers, such as Native Instruments’ Bomo Piri and Hey Studio’s Verònica Fuerte on building distinctive brands at scale.
- Blocks: Practical creative deep-dives into successful brand building approaches, including how Instagram and Studio Dumbar created unified motion systems that work across global teams.
- Particles: Data-driven analysis helping you measure what matters for tomorrow’s brands. These insights flow through our broader ecosystem of brand experiences, from our annual Paradigms summit to bespoke events worldwide, creating ongoing opportunities to learn from and connect with industry leaders.
Our expert contributors focus on three fundamental areas that will define successful future brand building, they are:
- Effectiveness & Impact: Real strategies for measuring and maximising brand influence in an increasingly complex landscape.
- Consistency vs Innovation: Practical approaches to balancing coherent brand expression with the flexibility to evolve.
- Efficiency & Scale: Proven methods for managing growing brand ecosystems without sacrificing quality or control.
Whether you’re scaling your brand across new markets, maintaining quality while increasing output or improving efficiency across global teams, you’ll find actionable insights drawn from leaders who have solved similar challenges.
We invite you to learn from those at the forefront of brand building. Through practical analysis, expert perspectives, and data-driven insights. Delivered both online and through real-world experiences – we’ll help you build stronger, more resilient brands for tomorrow.
