Media agency T&Pm has promoted Matt Moreland and Chris Clarke to executive creative directors for the UK market.

The pair where promoted from group creative directors. Whilst at T&Pm, Moreland and Clarke have crafted campaigns for clinmets such as Argos, Pets At Home, NatWest and British Gas, where they helped the brand to introduce its new mascots, The Things.

As part of their new roles, the pair will manage the overall creative output for the agency’s UK clients.

They said: “From day one, we’ve felt right at home at T&Pm. We love the agency and the people, so we couldn’t be more excited to be helping lead the agency and improve the creative output.

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“It’s new ground for us. But like everything we do, we’ll certainly put our heart and soul into it.”

Prior to working for T&pm, the duo had spent nine years at BBH, where they worked on accounts for Audi, Tesco, Britvic and British Airways. They have won multiple awards, including a Cannes Lion, D&AD, BTAA and Campaign Big.

“Matt and Chris have consistently demonstrated exceptional creative vision and leadership,” said Victoria Appleby, UK CEO of T&Pm.

“Their ability to craft impactful campaigns that resonate with audiences is truly remarkable. I am confident that in their new roles as ECDs, they will continue to elevate our creative output and drive even greater success for our clients.”