Fruit cider firm Kopparberg has collaborated with Capital Dance to launch Capital Dance Beach Party Malta.

Taking place on 4 July 2025 at Malta’s Tortuga Beach, the event celebrates the launch of the cider brand’s newest product, Crisp Apple Cider.  Among the artists attending the event are Tita Lau, MistaJam and Morgan Seatree.

Rob Salvesen, head of marketing at Kopparberg, said, “Crisp Apple is our bold take on a classic – clean, refreshing apple flavour with just a touch of Kopparberg’s signature sweetness.

“It’s the perfect cider for golden hour with friends or dancing barefoot in the sand in Malta. Our partnership with Capital Dance and Global brings that energy to life, putting Kopparberg at the heart of the unforgettable moments that define summer.”

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

The dance party is part of a two-month-long collaboration between Capital’s owner, Global. It was brokered by The7stars.

As part of the marketing drive, Kopparberg has unveiled a co-branded content series, on-air sponsorship, ticket giveaways and social media activity as well as a live broadcast on Capital Dance and a livestream on Global Player.

The campaign will roll out throughout the summer months.

Katie Bowden, managing director of commercial audio at Global, added: “This is a brilliant example of how commercial partnerships and branded entertainment have the power to create huge, unforgettable experiences.

“By joining forces with Kopparberg, we’ve been able to promise something fresh and exciting that will connect with listeners and it’s going to be an incredible summer celebration – live at Malta’s Tortuga Beach, on air on Capital Dance, on Global Player, all over social media, and in Sainsbury’s and Morrisons stores across the UK.”