Confectionery brand Snickers has unveiled a new campaign starring former Chelsea, Manchester United and Tottenham Hotspur manager
Devised by creative agency T&Pm, the campaign forms the latest instalment of the snacking firm’s ‘
In the hero spot,
Confused by his behaviour, one of his teammates offers him a Snickers and he returns to his former self.
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Fabio Ruffet, VP brands and content, Europe and Central Eurasia at Mars Snacking, said: “What makes Snickers special is having a platform that is, in its simplest terms, inherently Snickers.
Everyone knows and loves the fact that Snickers is synonymous with ‘You’re Not You When You’re Hungry’, so we’re really excited to bring back this essence via our new creative. And what better person to make it extra special than the ‘Special One’ himself.’”
Andre Moreira, chief creative officer at T&Pm added: ‘Combining a horde of Vikings with the Special One was an epic experience in itself. And thanks to director Shannon Murphy, who blended gritty production design with perfectly timed comedic performances, it looks epic too.’
The marketing drive is the first in a series of football-themed campaigns for the brand over the coming months. Other instalments will star Spanish footballer Aitana Bonmati and English football player Bukayo Saka.
