German luxury suitcase brand Rimowa has unveiled the next chapter of its brand platform starring Blackpink superstar Rosé, Mando-pop singer Jay Chou and F1 driver Lewis Hamilton.
According to the brand, the creative platform ‘Never Still’ explores the “pursuit of progress”.
The latest instalment, devised in collaboration with Anomaly, aims to reflect the German Maison’s commitment to craftsmanship and individuality.
Rimowa puts three of its suitcases at the centre of the campaign, all of which carry the marks of travel, such as subtle dents, worn stickers and small scuffs.
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The suitcases have been personalised by the stars and feature Jay Chou’s tennis sticker (a tribute to his favourite sport), Rosé’s nod to her latest album and Hamilton’s Roscoe sticker, showing the close bond between the driver and his pet bulldog.
Rosé said: “Every journey I take leaves a lasting impact. Travelling the world only makes me realise just how much more there is to explore,”
The spot was directed by Daniel Wolfe and Elliott Power.
Emelie De Vitis, senior vice president product and marketing at Rimowa said: “Durability and emotion have always been at the core of Rimowa, in how our products are made and in the stories they carry. By continuing to follow our trusted icons along their own journeys, we’re reminded of how purposeful travel can shape us, inspire us, and stay with us for a lifetime”.
The campaign will run across print, digital and out-of-home. Photography for the campaign was by Johnny Dufort.
