Fast food chain Taco Bell has unveiled a new campaign celebrating the upcoming launch of its chicken nuggets range.
The campaign, created by 42 Branded, was directed by Pete Novosel and aims to connect with the Gen Z consumer.
The advert features American reality star Gabby Windey – who appeared in The Bachelor, The Bachelorette, Dancing with the Stars and the Traitors – and questions whether the fast food restaurant chain is a taco place or a chicken place.
View this post on Instagram
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The hero spot shows Windey eating Taco Bell’s new menu offering in her car while conversing with the narrator.
“We’re a taco place doing chicken our own way and like all our best moments, it’s a little unexpected, because we’ve never been about following the rules,” said Taylor Montgomery, Taco Bell’s chief marketing officer.
The marketing will run across TV, CTV and digital and be supported by social posts on Windey’s social media.
