Italian aperitif Campari has collaborated with Hannibal star Mads Mikkelsen for the 2025 Festival de Cannes.

According to Campari, more details about the collaboration will be revealed during the event.

The Italian beverage brand is the Official Partner of the festival for the fourth year and will host several events, including Breaking Through the Lens and Film Premiere Official Afterparties.

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As part of its partnership, the global head of Camparino will introduce a limited-edition cocktail: Red Carpet, which is a twist on the classic Negroni. It contains a blend of hibiscus-infused Campari, bitter chocolate vermouth and Courvoisier VSOP.

Its cocktail service will be delivered by Milan-based bar Camparino in Galleria.

Andrea Neri, managing director of House of Aperitifs at Campari said: “This collaboration is for us a celebration of the passionate creativity behind the world’s most extraordinary cinema.

“Through our collaboration with Mads Mikkelsen and our rich series of events throughout the festival, we continue to celebrate those who follow their passion to create something truly unforgettable.”