Energy company Ovo has launched a new creative platform featuring “clumsy, chaotic appliances”.
Devised by Saatchi and Saatchi, the new marketing drive, titled ‘Do Energy Differently’ encourages consumers to ‘embrace technology to bring control, affordability and energy” to their homes.
The adverts highlight OVO Beyond, a rewards scheme that gifts consumers two hours of free energy a week.
Alice Tendler, director of brand and marketing at OVO said: “Nobody likes feeling out of control, especially when it comes to your own home and finances. We wanted to inject some emotion into our advertising by dramatising energy anxiety and cutting through the noise to show what doing energy differently can feel like with OVO.”
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As part of the creative platform, the brand has unveiled a 60-second spot, directed by Réalité duo Jason Causse and Alba Solé. The spot, titled ‘Power Struggle’ features a horde of power hungry machines on a rampage.
It will run across TV, audio, out-of-home and print.
Media planning was handled by Goodstuff.
Genevieve Tompkins, chief executive officer at Goodstuff, said, “We couldn’t be more pleased to bring OVO back to the nation’s screens, with striking new work from Saatchi & Saatchi. We hope to see continued brand and business growth with this integrated, distinctive, creative and media multichannel campaign.”
