Audio brand Beats by Dre has unveiled precocious footballing superstar Lamine Yamal as its latest big-name brand ambassador from the world of sport.
Crafted in collaboration with creative agency Homeground, the tongue-in-cheek piece of content sees the youthful Spaniard named as the ‘CEO’ of ‘Lamine Records’.
In the spot, Yamal strives to find the perfect track for match day before a young fan finally gives him the inspiration he needs. The spot also includes a cameo from Spanish Moroccan rapper Morad – Yamal’s favourite artist.
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Chris Thorne, CMO and head of product at Beats said: “Having Lamine as part of the Beats family is a huge honour. Lamine creates magic on the pitch and we know that music is another huge passion for him.
“We wanted to storytell around his love of music and allow his fun and infectious personality to shine through.”
Throughout the film, Yamal can be seen in a custom pair of Beats Studio Pro inspired by the colours of FC Barcelona. The audio firm’s recently launched Powerbeats Pro 2, Studio Pro, Beats Pill and Beats Solo 4 also feature throughout.



