Lori Meakin has been named Adam&EveDDB’s new planning partner.

Meakin co-founded creative agency Joint London in 2012, working with brands such as Amazon, Vue, Google and Reach. Her work on Prime’s Rapunzel won multiple awards, including a Gerety.

She is also an author, researcher and gender equality activist.

“There aren’t many iconic brands in this industry, but Adam&EveDDB is deservedly one,” she said.

“I’m thrilled to be joining, and doing all I can to support Miranda, Will, Ant and Mike as they lead the agency into an even brighter future.”

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As part of her new role, Meakin will be expected to lead strategy teams on clients including McCain. She will also use her knowledge in gender communications to help brands find new ways to grow.

She will report to Will Grundy, Adam&EveDDB’s chief strategy officer.

“Lori is not only a celebrated strategist with vast experience of driving growth and innovation for some of the world’s biggest brands, she’s an expert on gender representation and a tireless campaigner for gender equality,” he said.

“She’s a hugely inspiring, progressive thinker who will help our agency and our clients put Feeling First in all sorts of incredible ways.”