Chinese electronic firm Hisense has launched its first-ever TV advert focused on its domestic appliance offering, with a new campaign launching in the UK this week.
Crafted in partnership with marketing agency IMA-HOME and Global Media, the 30-second clip pokes fun at traditional neighbourly rivalries whilst showing some of Hisense latest high-tech fridges, washing machines and dishwashers.
The film forms part of the brand’s ongoing ‘Choose Smarter’ brand campaign which will combine the new TV ad with other marketing streams to place a specific focus on the North-West and West Midlands.
“The new ad comes as part of a wider multi-channel marketing campaign dedicated to showcasing our medium-sized appliances in what is an increasingly competitive market,” said Arun Bhatoye, Hisense UK head of marketing.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“After seeing so much success from our first TV ads when they launched in 2023, expanding this to include our MDA offering felt like the natural next step. It’s important to us that every output encompasses what Hisense stands for as a brand.”
The new spot will run across streaming platforms such as Disney+ and Prime Video, as well as on YouTube, up until 6 May, supported by further assets created for the ‘Choose Smarter’ umbrella campaign.
“We truly believe that high-quality products shouldn’t be unattainable for the average consumer, especially as prices seemingly continue to rise in every other aspect of daily life, which is the main sentiment behind the Choose Smarter campaign,” added Bhatoye.
