TikTok marketing agency Nonsensical has named Social Chain co-founder Dominic McGregor as non-executive advisor.

This move is McGregor’s first agency position since leaving Social Chain. As part of his new role, he will help the agency manage its strategic direction, support its leadership team and drive innovation within the firm.

“TikTok has fundamentally changed marketing. It’s the most important platform for brands looking to build real engagement with audiences today,” said McGregor.

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“I’ve been hugely impressed by what Nonsensical has built and their ability to drive impactful brand conversations on the platform. I’m excited to join as an advisor and support the team in shaping the future of TikTok marketing.”

The agency, which is headquartered in Birmingham, was founded in 2020 by Oli Hills and Sam Gillies. It has a team of 35 people and works with clients such as Barbour and The Ordinary.

“With Dominic’s experience scaling one of the most influential social agencies in the world, he brings invaluable knowledge to help us continue growing and delivering world-class campaigns for our clients,” said Oli Hills CEO and co-founder of Nonsensical.

“His return to agency life signals just how important TikTok is to the future of marketing.”

Image: (Left to right) Oli Hills, Sam Gilles and Dominic McGregor