Digital marketing and advertising agency Cheil UK has promoted Michael Chadwick (above, centre) to the newly created role of managing director, solutions.

Moving from head of strategy and experience, Chadwick will now lead product innovation and develop integrated client-facing solutions. He will work closely with Cheil UK’s new managing director, Rikke Wichmann-Bruun.

Chris Camacho, CEO, Cheil UK, said: “With Michael’s promotion following Rikke’s appointment, our leadership team is now fully in place, and we’re ready to build on our momentum into 2025 and beyond. We have the expertise and vision to drive even greater success for our clients, delivering impactful connected commerce solutions at scale.”

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Chadwick said: “I’m excited to step into this new role at such a pivotal time for Cheil UK. With our leadership team now fully established, we are well-positioned to drive forward our vision for connected commerce, delivering cutting-edge solutions that support our clients’ evolving needs. I look forward to collaborating closely with Chris, Rikke, and the wider team to push the boundaries of what’s possible in digital and retail marketing.”

His promotion comes as the agency has made a series of other appointments, promoting Ahmed Musa to the head of digital, appointing Donna Buckingham to head of account management, Adam Blennerhassett to head of European retail, Sam Mir to head of delivery and Tom Beavington was named group operations director.

Image: Cheil UK leadership team.