Car selling platform Motorway is illustrating how it uses smart technology to simplify the car selling process.
Centred around a 30-second spot, ‘It’s not magic, it’s Motorway’ marks the brand’s first campaign with creative agency Uncommon Studio, since it secured the account in November last year.
Set to ‘One Day I’ll Fly Away’ by Vaults, the film depicts a man staring in wonder as his car is seamlessly transported off his driveway onto a waiting car transport lorry, before receiving the proceeds from the sale paid out by Motorway.
“This is an exciting moment for Motorway as we launch our new brand platform, ‘It’s not magic. It’s Motorway’ and paint the UK yellow with an integrated, multi-channel campaign,” said Naomi Walkland, chief marketing officer at Motorway.
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“As a nation of drivers, cars are often one of the most valuable assets people own. Yet when it’s time to sell, the process can be overwhelming, confusing and stressful. Our new campaign, the first in line with our refreshed brand positioning, aims to show that with Motorway, selling might feel like magic, but really, it’s just our smart technology and great service that offers more ease, clarity and value than anyone or anywhere else.”
Rolling out from Friday (21 March), the campaign will run across TV, broadcaster video-on-demand, out-of-home, YouTube, radio, social media and display. Media planning and buying was handled by MG OMD.
