UK charity Comic Relief has launched its 40th-anniversary campaign, reminding audiences “every laugh can make a difference”.
The drive was devised by in-house creative agency, BBC Creative, and produced by film studio Biscuit Filmworks UK.
Comic Relief’s spot features a group of office workers watching a skit from the charity featuring Mr Bean. One colleague can’t hold in their laughter and their ‘unusual’ laugh sets off a chain reaction.
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The film is narrated by Alison Hammond who reiterates the message “that every laugh makes a difference”.
According to Comic Relief the spot “celebrates decades of comedy, fundraising, and life-changing support for those who need it most”.
