Activewear brand Lululemon has named Formula One racer Lewis Hamilton as its latest brand ambassador.
The seven-times motor racing world champion will collaborate with Lululemon’s research, design and development teams on future products.
As part of the partnership, Hamilton’s global foundation Mission 44 will work closely with the sportswear firm’s Centre for Social Impact to build “a fairer, more inclusive future”.
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Lewis Hamilton said: “Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
The racing car driver will star in the brand’s ‘No Holding Back’ menswear campaign, showcasing the dedication athletes have to training.
Hamilton joins the sportswear company’s roster of ambassadors, which includes NFL player DK Metcalf, the NBA’s Jordan Clarkson, golfers Min Woo Lee and Max Homa and tennis stars Frances Tiafoe and Leylah Fernandez.
