Car manufacturer Škoda explores how “curiosity can lead to inspiration” in a new global campaign for its first electric compact SUV, Elroq.
Devised by creative agency FCB London, the series titled ‘Be more Elroq’ explores the idea that everything can be a source of inspiration including chipmunks, clouds and raccoons.
Owen Lee, chief creative officer at FCB London, said: “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That’s where these curious metaphors come in. They’re not just showing you what the Elroq can do, but what Škoda is – a brand with a bold, joyful spirit.”
The 45-second hero spot features a chipmunk surrounded by its favourite food- nuts. The voiceover proceeds to tell the viewer that chipmunks can fit up to twelve nuts in their mouth.
The ad then switches the audience’s attention to two raccoons. The voiceover again shares with the viewer a fact about the creatures, nature documentary style.
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It shifts focus again this time to a hummingbird and the narrator again proceeds to share an interesting fact about the bird with the viewer.
According to Škoda, these facts are “metaphors that each represent a feature of the Elroq – quick battery charge, surprising storage space, and LED Matrix headlights”.
Alongside the hero film, the car brand has launched five 20-second spots that feature cuts of the hummingbird, raccoons and chipmunks. The two remaining videos feature facts about clouds and snowdrops.
The marketing drive will run globally across TV, print, digital, social and out-of-home.
Meredith Kelly, Škoda’s head of global marketing said they are proud to launch the company’s first electric compact SUV, with “creative that celebrates the Elroq’s high specifications, smooth movements and technical prowess”.
“As well as highlighting the features of the car, FCB London has captured the innovation and curiosity at the heart of the Škoda brand, which enables us to enjoy the world around us all the more,” she said.
